August 2023
Receiving negative feedback is an integral part of your business journey, and how you choose to address it defines your commitment to growth and improvement. Let's explore the power of the 3 C's - Comprehend, Compare, Correct - as a roadmap for navigating and leveraging negative feedback.
We talk a lot at LoyaltyLoop about Net Promoter Score and understanding your Promoter, Passive, and Detractor customers. Once you have that information, what do you do with it? Well Promoters are your biggest fans, so you can be celebrating them to make them feel special! They are out there talking about your brand, why not spend a little time bringing them in and given the golden treatment? Not only will they feel all the warm fuzzies, they will continue to be loyal – win, win!
Incorrect email addresses, full mailboxes, offline mail servers, and more can all cause emails to go undelivered. You can find the failed email addresses of your customers by visiting your Undeliverable Email report in LoyaltyLoop. Periodically review your Undelivered Emails list, and look for obvious errors.
When someone receives email, their email client software determines what they see. Most email clients support what is called an email "from name" or "friendly name". The "friendly name" is how you wish to be identified in email, and is what is displayed to the recipient when viewing your emails. To ensure the best experience for your customers, make sure your friendly name is set.