Helping you deliver better customer experiences

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Our goal is to help you deliver great experiences with your customers. We do this by helping you understand your customer's feelings and attitudes. Our process engages your customers with a very brief yet powerful 'conversation' via online survey following their recent experience. Their feedback is turned into data that helps you build a stronger, more widely recognized business and brand. You'll build your very own customer loyalty loop - keeping customers delighted, engaging them in your marketing efforts to find more customers, and giving you more of their business time and again.

Our Values

You Are Everything

We are in business for you. We engineer services not for us, but for you. With great thanks to you we get paid, we have jobs, and we have a purpose. Here, you mean everything to us, and we'll never forget it.

We Love To Help

Our level of customer care and service is unusual in this day and age. We love to help you every step of the way, whether on the phone or online. Simply put...we are here for you!


We are out-of-box thinkers. Creativity and natural curiosity define who we are. We like to challenge conventional thinking and push ourselves to foster better solutions for you.

Uncompromising Value

We believe in delivering feature-packed services at a low and fair price so you get the very most value we can possibly provide.

Partners In Success

We own our business and our decisions are governed by us and us alone. We serve two stakeholders - you (our customer) and us. We're not beholden to outside influences.

Continuous Improvements

We are forever listening to your needs and those of the market. We have a relentless pursuit for continuous improvement at every step of our business so you can enjoy even greater experiences with us and our services.

About Us


Founded in 2001 and marketed originally as Survey Advantage, our company is a pioneer in combining the power of web-based technology, expertise in data gathering and analysis, and 30+ years of front-line business experience. Our purpose then, and today, is to deliver robust, continuous customer-feedback solutions at a small business price.

In our origins, we delivered custom survey services to businesses seeking to understand their customers. While we continue to help customers needing custom solutions, by 2006 our service evolved into a standardized web service marketed as CustomerPulse that helped businesses develop an ongoing understanding of their customer attitudes and experiences. This service was one of the very first in the market to provide a simple, automated way of gathering customer feedback, measuring Net Promoter Score, and turning feedback into actions.

By 2016 a new ownership group acquired the company, and the team developed and launched our next-generation service called LoyaltyLoop to replace the then-aging CustomerPulse platform. We continued to help more and more customers, listening and learning from their needs, and evolving our LoyaltyLoop service and our business.

Today, LoyaltyLoop has evolved into a total customer experience platform, not only helping to gather first-hand feedback from customers, but also helping business owners develop more sales from existing customers, and automatically engage customers to post Google reviews and give testimonials. LoyaltyLoop is used by independent business owners, franchises, and mid-sized corporations, and has received several awards from the franchise networks and franchise owners with whom we're honored to have as our customers.

Drop us an email or give us a ring.

We look forward to helping you out.

5700 Post Road, Suite 10
East Greenwich, RI 02818