January 2024

Did you know Google and Yahoo are trying to make email safer? If you or your company have not read about the email security changes Google and Yahoo are implementing, now is a good time to learn about it. The changes will affect the deliverability of the emails your company sends, and any other service that sends from your company domain, like LoyaltyLoop, your CRM, your marketing automation tool, and others.

We've all heard of "Customer Experience" – but what does that mean, really? We will discuss this more in section 1 of our latest White Paper in this month's posts, but according to Forbes Advisor, "Customer Experience describes the overall interactions a customer has had with a brand right from the point of awareness to purchase to loyalty or churn. It addresses the user's entire buyer journey and how well they were able to 'connect' with a business or brand."

We all want our customers to be happy. 'Happy customers are repeat customers.' 'Repeat business is the best business.' What does it actually mean for a customer to be 'happy?' Defining happiness and the pursuit of it might be a little heavy for this paper, so instead we will focus on something that is more concrete and slightly easier to measure – the customer experience.

Time for some quick start-of-the-new-year housekeeping. Please note that starting April 1, 2024, all monthly credit card and ACH subscription billing will occur on the 1st of the month. Historically, some customer subscriptions were set to bill monthly on the 15th of the month, for that month. If your LoyaltyLoop subscription has been billed on the 15th of the month, your subscription will be updated to 1st of the month billing on April 1, 2024.

If you're planning on attending IFA 2024 in Phoenix in a few weeks, please stop by our booth (#437) to say hi. We look forward to seeing you there!