May 2023

Here at LoyaltyLoop we are all about Customer Service and Customer Experience. But what is the difference and why should you consider both for your business? Customer Service relates to specific interactions a customer has with your business, while Customer Experience is the compilation of all experiences and impressions that your customer gathers while working with your business.

Our customers' needs, wants and expectations are constantly evolving. To secure long-term success, we must listen to our customers and react to their feedback. Look at Major League Baseball. This season the MLB has made the most drastic changes to their product since the American League introduced the designated hitter. These rule changes have little to do with preserving the integrity of the game…but rather adapting to the needs, wants and expectations of their customers. Let's explore 3 of these changes from a customer experience perspective.

To remove a person from receiving your LoyaltyLoop survey in the future, you simply add them to your opt-out list from the Customers tab. Search for the person you wish to opt out, then click the opt-out icon next to their name. Need to remove an entire company from receiving your survey, not problem. Search for a contact at the email domain in question. Then, click the opt-out domain icon on their row.

On your Customers tab, search for the person to opt-out. If you don't find them, no problem. Click the plus (+) button to add the contact as an opt-out. The only info you need to add is the person's email address. If you want to opt-out an entire company that you've yet to survey, click Opted Out Domains, then the plus (+) button to add the domain name of the company.