Data Reproductions

Soon after launching their first round of surveys, his LoyaltyLoop dashboard automatically populated with his customer feedback. From there, Dennis was easily sharing this data with his sales team. LoyaltyLoop gave Data Reproductions the discipline and means to effectively motivate his team based on real customer feedback.

Another component of LoyaltyLoop’s service that surprised Dennis was the lead generation feature. Data Reproduction’s survey process was collecting feedback from customers who indicated interest in other services – some of which Dennis offered, and some he did not. Based on his customer’s interests Dennis can justify technology purchases to expand his service offering to meet an entire segment of customer needs he was not previously meeting. Of the total customer leads, 70% of these respondents had indicated interest in full-color printing. As a result, Dennis is currently in the process of purchasing a large format full color inkjet printer to accommodate these customers. Dennis has been able to leverage the objective feedback he has received thus far, to provide more utility for his customers and position his business to increase sales.