SurveyAdvantage Recognizes Top Franchise and Independent Printers; Q4, 2018 Awards based on over 34,000 Buyer Reviews

East Greenwich, RI. — January 15, 2019 - SurveyAdvantage released their Print Buyer Satisfaction Index (PBSI™) for the quarter ending 12/31/2018. Performers in the top quartile achieved greater than 95%; in the top-middle quartile 91-94%; in the bottom-middle quartile 85-90%; the bottom quartile achieved less than 84%. Q4, 2018 results are based on the percentage of over 34,000 print buyers who rated their printer on recently completed jobs.

The winners below are the leaders for their category in the top quartile. At the top of the leader board, congratulations to Image360 of Kansas City, KS for achieving the best overall loyalty rating with 100% of their customers stating they are “Very Likely” to recommend them to other buyers.

The benchmark is a compilation of all feedback gathered from over 700 printers participating in SurveyAdvantage’s award-winning online service that enables local businesses of all types to react quickly to customer complaints and opportunities, as well as automatically encourage 5-star reviews to Google, Facebook and their website. The PBSI™ is the most comprehensive measure of print buyer loyalty available in the graphics industry.

To qualify, there must be customer satisfaction data for each of the three months of the quarter in which the award is calculated and there must be no fewer than 15 respondents for the quarter. An overall winner is chosen by calculating the percentage of customers who indicated they were very likely to recommend the business. To break any ties, a percentage is calculated from those who chose to leave a comment.

The vision of the PBSI™ is to improve industry performance through reliable real-time buyer satisfaction benchmarking.