Automation Add-On


No More Export Reports - Automate Your Feedback and Reviews!

When using the PrintReach Midnight automation for LoyaltyLoop, the processs of engaging customers for feedback and reviews soon after they experienced your business is simple and automatic. With the Midnight Add-On your customer contact info (i.e., customers to be surveyed) from recently closed transactions flow automatically into LoyaltyLoo on a daily basis. There are no reports to run, no manual uploads, no emails to send with your files.

  • Set it, and forget it!
  • Engage customer soon after their transaction
  • Send requests as often as daily
  • Save time (and money) not running reports

The automation saves you the time, and enables you to send your feedback and review requests soon after the customer experienced your business. Instead of batching and sending all feedback requests once a month, the automation gives you the option to send requests for feedback and reviews as frequently as daily or weekly. Moving the feedback request closer to when the customer experienced your business can increase both the quality and quantity of responses.

printers plan review tool printreach logo

How much does it cost?

There is no additional charge for the Midnight automation.

What versions of Midnight are supported by the LoyaltyLoop automations?

We support all versions of Midnight.

What are the requirements to use this automation?

All you need is access to your Midnight account, and a reliable connection to the Internet.

How do I enable the Integration for Midnight?

You need to enter 4 values into LoyaltyLoop. Please contact the Print Reach support and request the first 2 items below.

  1. Your Midnight Host Name
  2. Your Midnight Domain Name
  3. Your Midnight API User Name (this is the same username you use to access Midnight)
  4. Your Midnight API Password (this is the same passwork you us to access Midnight)

You can then either enter the details directly into LoyaltyLoop (go to Settings, then Integrations, then select Midnight from the drop-down and you'll see the form as shown below), or you can provide the 4 details to our support team (support@loyaltyloop.com).

Once that form is completed, the Midnight-LoyaltyLoop connection is made, and your contacts will flow to your LoyaltyLoop automatically.

print reach midnight loyaltyloop integration form

How does the integration behave?

LoyaltyLoop will only get transaction contact data for Midnight Orders where the order has a Closed Date set. LoyaltyLoop will pull the last 30-days of transaction data when the integration is first connected. Every day thereafter, LoyaltyLoop will only pull the new transaction data since the last time it connected to Midnight.

Which Midnight fields are included in the Integration?

  1. EmailAddress
  2. FirstName
  3. LastName
  4. Title
  5. PhoneNumber
  6. CustomerID
  1. Company
  2. Address1
  3. Address2
  4. City
  5. StateCode
  6. ZipCode
  1. CSRName
  2. SalesRepName
  3. OrderTotal
  4. OrderNumber
  5. PurchaseOrderNumber
  6. CloseDate
  7. LicenseeName

Can I impose a standard delay when sending my survey?

Yes. To ensure your customer has had the appropriate amount of time to experience your product or service, you can impose a delay on sending your survey. As stated below, we will set a 3-day delay on the default launch configuration. If you prefer something else, please contact our support team at support@loyaltyloop.com, or 888-552-5667 option 3. Here's a blog post explaining imposed launch delays.

How do I change my survey send (launch) frequency?

With the integration enabled, your data flows to LoyaltyLoop as you close transactions. You are now in position to have your surveys sent soon after the customer experiences your business.

By default, and unless you specify otherwise, upon activation of the integration LoyaltyLoop will reconfigure your survey launch configuration as follows:

  • Weekly Launch Frequency
  • Default Launching Day on Tuesday
  • Imposed 3-day delay

If you'd like a different launch configuration, please contact our support team at support@loyaltyloop.com or 888-552-5667 option 3.

Your existing Touch Frequency Filter (TFF) will be maintained. For example, our default TFF is 90-days, meaning customers (based on email address) who have been asked to give you feedback within the prior 90-days (or as per your specific setting), will be removed from your launch. This prevents "over-touching" the same person too often.

“Using loyalty loop has been a great asset to us for staying in contact with our clients. We highly recommend them!”

David H.

Tucson AZ