"Loyalty Loop makes the process of obtaining feedback, reviews, and testimonials seamless. It literally takes seconds to review the results and determine next actions."
Customer Testimonial Software That Turns Feedback Into Social Proof
LoyaltyLoop collects testimonials from your customers through post-experience surveys so that you can easily publish them to your website and share them across your marketing channels.
What Is Customer Testimonial Software?
Customer testimonial software is a tool that helps businesses automatically collect feedback after a transaction or experience, ask permission to use that feedback publicly, and publish approved testimonials to their website and marketing channels without building a separate content workflow around it.
LoyaltyLoop's customer testimonial software is built into the same platform that runs your feedback cycle. As surveys go out and responses come in, your testimonial library grows alongside your broader customer feedback program, with no additional system required.
Why Does Customer Testimonial Software Matter?
Before a prospect reaches out, they look for proof that businesses like yours have delivered to customers like them. Research consistently shows that over 9 in 10 consumers read at least one review before making a purchase, and the words your happiest customers use to describe your business carry more weight and authenticity than anything your marketing team writes about it.
The gap for most businesses is not the absence of satisfied customers. It is the absence of a system. Without a consistent way to capture testimonials and get customer consent to use them publicly, great feedback lives in inboxes and conversations and never makes it into your marketing.
LoyaltyLoop approaches this differently. Surveys go out after an experience or transaction, and with our default Feedback First configuration, private feedback is collected. Customers who had a poor experience can be managed by your team in private. Customers who had positive experiences are asked if you can use their survey comments and media in your marketing. When they approve, these are your testimonials and you can publish them publicly on your website and social channels. It is a smarter way to build social proof while still giving every customer a voice.
What LoyaltyLoop's Customer Testimonial Software Includes
LoyaltyLoop's Testimonial Publisher is built into the same platform that runs your customer surveys, Google review generation, and alerts and notifications, so your testimonial pipeline runs alongside everything else without a separate system or workflow.
Permission-Based Testimonial Collection
Every testimonial in your library arrives pre-approved. As customers complete their surveys, they indicate whether their comments and media can be used in your marketing, so by the time a testimonial reaches your library, it is already cleared for use. No follow-up requests needed.
One-Click Publishing to Your Website
When a testimonial is ready and your website is equipped with the Testimonial Publisher Widget, publishing it takes seconds. Navigate to your Testimonial section in the LoyaltyLoop dashboard, select the testimonial, and click publish. Once your testimonial widget is in place, no ongoing developer involvement is needed.
Embeddable Testimonial Widgets and Badges
Add a few lines of HTML to your website and LoyaltyLoop's testimonial widgets do the rest. Choose from a vertical list, compact horizontal row, vertical badge, or horizontal badge to match your site's layout, and your feed updates as new testimonials are approved.
Photo and Video Testimonials
Your surveys can include a question that invites customers to upload images or videos alongside their feedback. When they do, you can publish that media directly from the Testimonial Publisher, adding visual credibility to your social proof.
Social Media Sharing
Navigate to any published testimonial, click the Share icon, choose a platform such as LinkedIn, Facebook, or X, and share. A single customer comment can reach your audience in seconds, with no reformatting required. If you wish to create your own graphical look, simply copy the URL to the testimonial and embed it in your graphic.
Testimonial Content Library
Your content library gives you full control over what goes live, what gets held back, and when to refresh what appears on your site. Filter by published, unpublished, and pending testimonials at a glance, and update your social proof on your schedule, with no extra effort from your team.
From Customer Survey to Published Testimonial in Seconds
When a customer submits feedback through your customer satisfaction survey, they can leave a comment and media and indicate whether you have their permission to use it in your marketing. If they say yes, that testimonial moves directly into your content library, or Testimonial section of LoyaltyLoop.
From there, your team decides what gets published and when. Navigate to the testimonial tab in your CX dashboard, review the content, and publish with a single click. Your live testimonial feed updates and visitors see current proof from your customers without any developer involvement.
The result is a publishing pipeline that runs alongside your normal survey program, turning every positive response into a potential piece of social proof without adding any manual work to your team's plate.
Testimonial Collection and Publishing Across Every Location
LoyaltyLoop supports multi-location businesses and franchise brands by managing testimonial collection and publishing across all your locations from a single account. Each location's surveys, permissions, and testimonials are tracked separately, so you can see which locations are generating the most customer content and manage publishing settings by location.
For brands' executive leadership, the Enterprise Dashboard aggregates feedback, CX metrics, and testimonial activity across every location into a single view, so you can spot which locations are building strong social proof, identify gaps, and ensure your brand's customer voice is represented at every level.
See How LoyaltyLoop Turns Customer Feedback Into Social Proof
Your customers are already telling you what they think. LoyaltyLoop makes sure those words don't stop at your inbox.
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Frequently Asked Questions About Customer Testimonial Software
A review is feedback a customer leaves on a third-party platform like Google or Yelp, where the platform owns the content and controls how it is displayed. A testimonial is feedback a customer gives directly to a business through a survey, where the customer also grants permission for their words to be used in marketing. Both matter for your reputation, and LoyaltyLoop supports both through its review generation and Testimonial Publisher features, which run from the same survey workflow. Fun fact: While many businesses use tools to display Google Reviews on their website, unless you explicitly asked your reviewer for permission to use your Google Reviews in your other marketing, including your website, you are in violation of Google's own policies. Google rules state "User reviews belong to the person who wrote them, even if they're written on your business's listing. You must obtain consent from the reviewer if you want to use customer reviews of your business for your own marketing purposes, such as on your website or in print or digital ads."
The most reliable way to get permission is to ask for it at the moment you collect the feedback. When a customer fills out a survey, a simple permission question lets you capture both the testimonial and the approval in one step. This approach is more consistent than following up later because customers are most engaged right after an interaction. LoyaltyLoop builds this permission step into the survey workflow, so every testimonial collected through the platform comes with a clear, documented approval from the customer.
Most customer testimonial software can collect text comments, star ratings, and in some cases, image or video submissions. Text testimonials are the most widely used because they communicate the customer's specific experience in their own words. Visual testimonials can be especially effective depending on the nature of your business and the type of experience you deliver. LoyaltyLoop supports text testimonials as a core feature and allows customers to upload photos and videos alongside their feedback if your survey is configured to collect them.
Customer testimonials can be displayed on your website through embeddable widgets that can include the actual customer testimonials configured the way you want them to appear, or just badges of your overall testimonial ratings. You can also consume the testimonials via the API, and have full control over how they appear and behave. Widget-based display is the most efficient approach because they are easy to add to any webpage. LoyaltyLoop offers vertical and horizontal widget and badge layouts that embed with a few lines of HTML.
Yes. For multi-location businesses and franchise networks, customer testimonial software becomes even more valuable because it allows you to manage social proof consistently across all locations from a single system. Each location can collect and publish its own testimonials while brand leaders maintain visibility across their entire portfolio. LoyaltyLoop's multi-location support isolates testimonials by location, so prospects see relevant feedback from their local branch while your team manages everything from one account. The Enterprise Dashboard gives leadership a consolidated view of testimonial activity across all locations.