Customized Surveys
Get the customer feedback you need
LoyaltyLoop is your customer feedback survey service and provides the flexibility to be customized to fit your specific business needs, as your needs change.
Built around the single time-proven Net Promoter ScoreSM (NPS®) question to measure customer loyalty, "How likely is it that you would recommend us to a friend or colleague", our expert team can tune surveys to your exacting business needs.
Always On-Brand
Proudly display your identity in your surveys
Your LoyaltyLoop surveys are always designed to look "on-brand" for your company. This can be as simple as adding your logo, or as elaborate as mimicking the look of your website. Whether you want to include images, backgrounds, colors, and other graphical elements, we can tune your survey to be yours, just like any other customer-facing communication.
Flexible Question Scales
When we tune your survey to your needs, you have a variety of question scales and options to choose from. We'll recommend the best scale options for your particular survey questions, but you have options:
Scale choices
You can choose from simple scales, scales with end labels, our popular star scales, emoji combo scales, and our popular professional emoji scales or our more casual emoji scales. The goal is to choose a scale that helps respondents answer the question quickly and accurately, but also reflect your brand and style. If you cater to consumers, you might choose a fun scale, whereas your may choose a more professional scale if you conduct business-to-business relationships. Regardless, we've got you covered.
Scale direction
Choose scales that run from positive to negative, or negative to positive. Some scales are more natural in one direction or the other, but the choice is yours.
Scale helpers
Adding a parenthetical phrase to the end of questions can make it easier for respondents to choose correctly.
Scale Options
Below, you'll find a number of standard scale options, and our recommended ones outlined in red. For LoyaltyLoop surveys, we recommend using either a 5-choice or 11-numerical scale. Both give you sufficient granularity in choices, without being too cumbersome on the respondent. The 11-point scale is the traditional Net Promoter Score scale, but can be used on other customer experience (CX) questions, too. You're also not limited to the graphics shown. We find these to be effective in communicating choices to the respondent, but if you wish to use different emojis, labels or graphics, just let us know.
Simple Scales
For single question surveys, these simple scales can be effective and minimalistic. Notice the subtle, but important, difference between "Stars" and "Five-Star" scales. Some customers confuse 1-star as being the positive end of the scale, which is harder to do when using the "Five-Star" variant.
Label End Scales
These scales are also simple, but offer the additional label ends for aiding respondents in choosing the correct ends.
Stars & Labels Scales Popular
These scales are are popular due to simplicity, and also effectiveness. Using the Five-Star variant can help reduce mistakes.
Emoji-Combo Scales
These scales combine the use of emojis and other indicators. Emojis help reduce mistakes by respondents, and can give your survey a friendly style.
Emoji Ends - Professional Popular
These scales utilize a thumbs up/down end indicator to aid respondents, and are combined with other elements.
Emoji Ends - Casual
These scales use the casual happy-face and frown-face emojis to aid respondents, and are combined with other elements.
Temperature (gradient) Color-Coded - Universal
These scales use a color gradient, like a thermometer, to help the respondent understand the spectrum of choices from negative to positive. It can be combined with other elements, like graphical ends as shown.
NPS Color-Coded
These scales use colors mapped to the choices directly relating to the components of Net Promoter Score, where red is a Detractor, yellow is a Passive, and green is a Promoter response. It can be combined with other elements, like graphical ends as shown. This scale works well when only asking the NPS question.
