October 2024

Your survey can be updated to reflect your company colors, imagery and a variety of graphical elements that can keep your survey fresh and "on brand". The first thing to review is your choice of question scales. Choose an appropriate scale theme for your business and industry. Stylistically, if your business services consumers (B2C), you may wish to use a more fun survey theme, than if you service other business (B2B), in which case you may choose a more professional appearance.

Depending on the nature of your specific business, you may wish to have your requests for feedback or reviews be penned and sent from specific staff associated with that customer. Since feedback typically rises to the level of the person asking, we always recommend someone senior in your company be the person penning and requesting feedback. That being said, it is completely up to you, and if you have a need to vary the requester, here is how to do it.

If you have many customers choosing the wrong end of your survey choices, it might be time to update your survey theme. While no survey will be error-proof, certain options can help reduce mistake by your respondents. Remember, if someone does make a mistake, you can easily resend them their unique survey link, so they can correct their error. Here's how.

Using Feedback by Filter can help you view customer feedback from different perspectives that can be extremely helpful and insightful. Let's review how to use this powerful feature. To understand this feature, you first need to understand that it is only as good as the data you upload, email or send to LoyaltyLoop via an integration. When you include other data associated with your customer's transaction, that additional data can be used as a filter in this feature. For example, if you include the sales rep, regional manager, industry, product, SKU, or any other data associated with your customer's translation, you can create a report of feedback based on that data element.

A standard feature of all LoyaltyLoop surveys is our Touch Frequency Filter to ensure you engage the right customers at the right time. No one wants to get sent surveys too often, and our Touch Frequency Filter ensures this doesn't happen. Just as the name sounds, our Touch Frequency Filter ensures the same contact (i.e. email address or mobile number) is not "touched" or engaged too frequently, based on your specific situation. Every business is different, and how you choose to engage customers for feedback and reviews is entirely in your control with LoyaltyLoop.