February 2025

Are you running your business on CoreBridge? On February 10, we announced our new LoyaltyLoop-CoreBridge integration. It has never been easier to automate your feedback and review process! This no-cost Add-On provides a new level of ease and simplicity to automatically flow the correct transaction contacts from CoreBridge to your LoyaltyLoop. CoreBridge makes the process of connecting to LoyaltyLoop quick and easy. You'll find us in the CoreBridge Marketplace.

Reviewing trends for each of your survey questions is easy in LoyaltyLoop. Just head over to Feedback by Question. Here's a simple enhancement in LoyaltyLoop you will find valuable. On the Feedback by Question view, you'll now notice the default chart type is set to "Bar Chart". Each question will be summarized on a horizontal bar chart. This allows you to quickly see how your customers have responded for the date range selected (default date range is 12-months to date).

In early February, businesses started experiencing (and reporting) that their hard-earned Google reviews seemed to be disappearing from their Google Business Profile. They noticed this as they witnessed the count of their reviews decreasing. Soon after, Google acknowledged the issue and has been working to resolve it. Google had a bug that caused some Profiles to display review counts lower than the actual number of reviews. No reviews were removed due to this bug.

Selling a business is a daunting task. So is buying a business. Often times, the needs of the buyer and seller are at odds with each other, and finding alignment can be difficult. But did you know that LoyaltyLoop can be extremely helpful in the process, regardless if you are on the buy-side or the sell-side? If you are the seller, you want to ensure you maximize the value (price and terms) you receive for your business. As the seller you will need to find ways to justify the value they seek to any buyer. This will take the form of historical and projected revenues, cash flows and related.

In today's digital age, customer reviews have become the lifeblood of home services businesses. These online testimonials serve as powerful social proof, influencing potential customers' decisions and shaping your company's reputation. As a home services business, you're likely aware of the impact a single review can have on your bottom line. Consider these statistics: 93% of consumers read online reviews before choosing a local business, 87% of consumers won't consider businesses with low ratings, and positive reviews can increase conversions by up to 270%.