November 2024
As the year winds down, it's the perfect time to conduct a comprehensive annual maintenance check of your LoyaltyLoop account. Like your annual doctor's appointment, this proactive approach will ensure optimal performance and help you start the new year strong. By following this checklist, you can ensure that your LoyaltyLoop account is primed for success in the coming year. If you have any questions or need assistance, don't hesitate to reach out to our support team at (888) 552-5667 or support@loyaltyloop.com.
Sometimes in life we find ourselves in situations where up is down, left is right, in is out, and black is gold and blue is white. In the world of customer feedback, the world gets even stranger. It is a world where negative is positive. When we start working with a new client, it is fairly common to hear that they fear receiving negative feedback. This is particularly true if the client has never employed a regular process of gathering real customer feedback. This reaction is rational and natural. After all, no one really wants to hear bad news, or negative things about what we do and how we do them. It stings. In business, not only does it sting, but has the potential to de-motivate everyone in the company, unless properly managed.
If your goal is to primarily generate more Google Reviews, you might want to consider a Reviews First configuration in your LoyaltyLoop account. This is an advance configuration, and has some pros and cons, depending on your perspective. Like any online marketing, it helps to reduce the number of steps or clicks when engaging someone to do something. In other words, creating a low-friction marketing approach can increase the number of people who respond to your online marketing.
Customer Effort Score, or CES, measures the customer's level of effort (aka "work") to complete an interaction with your company. Interactions might include completing a purchase, getting a quote issued, getting help or answers to a question, completing a return/refund, and many other key interactions.