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April 2025

Google uses AI to stop fake reviews!

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Photo by BoliviaInteligente on Unsplash

Most businesses rely on Google Reviews to spread the word, find new customers, and build social proof in the marketplace. Google has become the dominant review platform for businesses all across the globe, and they are hard at work helping to ensure all reviews are authentic, and fake reviews and malicious reviewers are dealt with quickly.

In this post from Google, they outline how they are using AI and advanced machine learning techniques to make Google Reviews even more reliable and powerful by protecting all of us from bad actors. Here are a few amazing stats. Google has:

  • Blocked or removed more than 240 million policy-violating reviews from 2024
  • Blocked or removed more than 70 million policy-violating edits to places on Maps
  • Blocked or removed more than 12 million fake Business Profiles
  • Placed posting restrictions on more than 900,000 accounts that repeatedly violated Google policies

Ensure your business follows Google's policies, and rest assured Google is working hard to protect us all from bad actors.

By: John DiPippo