Celebrate Your Promoters!
We talk a lot at LoyaltyLoop about Net Promoter Score and understanding your Promoter, Passive, and Detractor customers. Once you have that information, what do you do with it? Well Promoters are your biggest fans, so you can be celebrating them to make them feel special! They are out there talking about your brand, why not spend a little time bringing them in and given the golden treatment? Not only will they feel all the warm fuzzies, they will continue to be loyal – win, win! Here are great ideas from Forbes for celebrating your Promoters/super fans.
Feature Promoters in a Customer Spotlight.
Your promoters already love you and want to talk about you – now it's your turn to talk about them! On your social media, website, or email newsletter you could feature a customer every week, month, or quarter. If you are using your review or customer software correctly, you should be able to pick out your super fans and ask if they would be comfortable being featured on your channels.
Say 'Thank-You' When Recognizing Customer Milestones.
Your customer knows how long they have been loyal to you – make them see that you know too! Recognize their loyalty with an email, text, or whatever method they like to communicate. The milestones can be based on length of time, number of sessions, or other metric that makes sense for your business. Celebrate them, they are worth it!
Offer Exclusive Sneak-Peak Opportunities.
Your customers want to feel special. Consider letting them 'in on the secret' next time you have a big announcement. If they are the first to know they will feel like you trust them and that they are part of your brand, not outside of it. You could also offer behind the scenes tours, exclusive Q&A sessions, or other opportunities based on your industry.
Click here to read more ideas from Forbes about recognizing and celebrating your Promoter customers.
Photos by Leonardo Machado, RDNE Stock project, and Liza Summer on Pexels.