December 2025

If you have read about our new LoyaltyLoop Premier plan, you might be excited about how we can help you automatically restart sales from dormant accounts. This month, we are continuing to evolve this amazing feature with advanced sales recovery analysis and reporting. These new tools show you exactly which customers were previously dormant but have reactivated their purchasing after being engaged by your dormant account survey.

In today's hyper-competitive digital landscape, your product or service is no longer your primary differentiator. Your competitors can copy your features and underbid your price. What they cannot easily replicate is the experience you provide. Customer Experience (CX) has evolved from a "soft" business concept into a critical driver of hard financial results.

One of the most persistent frustrations with the Net Promoter Score (NPS), particularly in B2B industries or niche markets, is the “Literalist” problem that can cause false detractors. Most businesses do not suffer from high numbers of Literalist customers, however, if you do, this post is for you.

This has been a busy year with features, enhancements and an entirely new Premier Plan. We continue to pack more functionality and value into each of our 3 plans. If you missed any of our previous feature announcements and posts, here’s the summary list.