Did you know you can run Feedback Follow-Up Campaigns?

When you gather feedback from customers, sometimes you may want to send a follow-up campaign to groups of customers. Did you know you can do this with your LoyaltyLoop Promoter plan?

Here are a few examples of why you might wish to engage customer respondents:

• Customers who expressed interest in buying "other services" - run a campaign to a specific set of customers who expressed interest in a specific item.
• Engage customer respondents to post a review - LoyaltyLoop Promoter plan automatically encourages reviews, but you can manually run a campaign any time to request reviews, too.
• Engage customer respondents to say 'thank you' - perhaps sent to Promoters, or to another group of respondents, generate a campaign to express your appreciation.
• Engage customer respondents where indicated they are "Passive" or a "Detractor" - send a campaign to customers who might not be fully happy with their experience.

Below you'll find a video explaining how to set up and run a follow-up campaign. Campaigns get sent via your chosen method, whether email or SMS. The basic steps to sending a campaign are:

1. Create an email template for use with your specific campaign
2. Select the customers who should receive the campaign (Feedback or Opportunities section), then click Start Campaign
3. Configure your campaign settings, and review the campaign email, making any final adjustments
4. Preview the campaign and send to yourself as a test
5. Run/schedule the campaign

To view all of your Campaigns, click Launches from the left main menu, then Campaign History on the top menu.