The Importance of Google Reviews: Part 7

Photo by Courtney Hedger on Unsplash

As a preview of our latest whitepaper on the Importance of Google Reviews, here's section 7.

In the world of politics, oftentimes, perception is reality. Meaning, how a candidate is perceived can be more important than the actual truth or reality about that individual. We all appreciate a politician we feel listens and cares about our needs and concerns. The world of Google reviews is very similar. Whether you're receiving positive or negative reviews - it's important to listen and respond, acknowledging that customer and their feedback. They took the time to provide you feedback, now it's your chance to let them know you're listening.

Here are a few suggestions from Google for replying to positive reviews to add to your online review management best practices:

• "Thank you! We hope to see you again soon."
• "Thanks for sharing your experience."
• "We're thrilled to hear you enjoyed your experience."

Customer Feedback

One key thing to remember is the customer is already a promoter of yours, therefore, your response does not need to be a sales pitch. A simple acknowledgement and a "thank you" goes a long way. Demonstrating your business is willing to engage with customers gives them reassurance that you care about them as a customer and not just their money.

Google reviews are one of the most important aspects of maintaining your business profile on Google, and online in general. But you can't solely rely on them alone.

Photo by Jon Tyson on Unsplash

Optimizing your Google Business Profile can be like running a social media account. Consistently making posts for your local business will keep the account fresh, active, and up to date. Utilize posting to notify your audience/customers of events, offers, announcements, or new products. You can also upload photos from your business to your Google Business Profile and get notified when receiving views from users, in fact, you can receive insights for all posts made on Google.

By implementing these content strategies, your Google Business Profile will be optimized, increasing the likelihood of users finding your business and receiving positive Google reviews. Staying on top of your Google Business Profile and Google reviews will translate to a more powerful online brand/presence which in turn will increase business.