The Importance of Google Reviews: Part 9
Managing Your Google Reviews
Your Google reviews are unique to your business, and they help tell your company's story. They are a demonstration of your customers feelings and opinions toward the business and represent the relationship between you and your customers. As a business owner, you should be thinking "My Google reviews are a direct reflection of my business". Ask yourself, is that reflection a positive one, a negative one, or somewhere in between?
The importance of managing your Google reviews is being able to provide the social proof that your business is one from which your customers want to buy. A solid reputation of positive reviews on Google gives customers the confidence to do business with you based on how you've been able to service and satisfy the needs of your previous customers. Think of it in terms of a warm lead vs a cold lead. The cold lead has nothing to go off and nothing to judge you by, whereas the customer who has seen your positive reviews and solid Google Business Profile rating has now been converted to a warm lead.
Photo by Jo Szczepanska on Unsplash
The other reason online review monitoring is so important has to do with your company's approach to managing negative online reviews. Even if you do receive a negative review, customers will see how your business handled that complaint. Maintaining a calm, apologetic, and listening approach demonstrates your ability to receive criticism and handle things professionally and appropriately. This can help to shape your business reputation and can even further earn the trust of potential customers.