Turn feedback into action!

Have you taken action on your LoyaltyLoop survey results? Every Monday morning, LoyaltyLoop can send the Weekly Digest Email. At a glance, the digest gives you a summary of your results, updated every week for the current month. This weekly email is a great opportunity to take full advantage of LoyaltyLoop, by reminding you to take action.

(1) Promoters, Passives, and Detractors

Use the Weekly Digest Email as a reminder to confirm you and/or your team followed-up with Passive and Detractor customers. An upset customer is bad enough. But an upset customer who is ignored, is far worse. Help your upset customer, and over time this Detractor may become a Promoter.

Take action by reading your customer comments (Feedback by Comments), and listen for both positive and negative trends. When several customers express why they love working with you, this is a positive trend. Make sure your marketing reflects these sentiments. If several customers complain about the same thing, drill-into that part of your business to determine if you can make an improvement that will help all customer experiences.

(2) Opportunities

Are you turning feedback into sales action? Click on the Leads or Referrals blocks in the Weekly Digest Email, and you'll land on your Opportunities view. Has anyone follow-up with each opportunity? Each customer took the time to express interest in buying more from you - take the action to follow-up. After you do, just set the Lead or Referral to Closed, and the Opportunity will be removed from your Inbox. Closing opportunities helps everyone to know if action is still needed.

(3) Testimonials

Have you published your newest Testimonials? Click the Testimonial block to be taken to your Testimonial Publisher. Curate and publish the testimonials that tell the story of why customers love working with you. Using the Weekly Digest Email to remember to publish your testimonials on a weekly basis keeps them fresh so any potential customers visiting your website can see you are actively engaging and satisfying the needs of customers.

(4) Google Reviews

Check to see if you received any new Google reviews (or get alerted when new ones are posted to react faster). If there are any, be sure to reply to them. Make sure your Google Profile is connected, then you can conveniently reply from inside LoyaltyLoop, and LoyaltyLoop will post your reply to Google. Posting a reply on Google to thank those customers who took the extra step to post a review, or to start the process of addressing an issue, helps you demonstrate to the world that you appreciate your customers, and are listening to their feedback.

(5) Undeliverable Emails